Graphic design is the art of creating visual content to communicate information. By using visual structure and page layout methods, graphic designers use typography, and pictures to cater to users' specific requirements and focus on the logic of displaying essentials in interactive design to maximize the user experience.
Graphic design encompasses a wide array of activities, including logo development. The two pillars of any graphic design are aesthetic appeal and marketing - attracting viewers using images, color, and typography. At the same time, graphic designers functioning in user experience (UX) design must validate stylistic options related to image locations and font with a human-oriented approach, emphasizing on and seeking maximum empathy with users while developing aesthetic designs that optimize usability. Aesthetics must serve a purpose – in UX designs we don’t develop art for art’s sake. Hence, when developing a graphic design, one must consider the information architecture of the interactive designs, to confirm accessibility for users, and use graphic design abilities in developing output that looks at the complete user experience, including users’ visual processing capabilities.
For e.g., if an appealing mobile app could not provide users what they require in many thumb-clicks, its designers would have not succeeded in connecting graphic design to user experience. The scope of graphic design in UX encompasses creating aesthetic designs that users find meaningful and usable.
Design is a solution to an issue while art is the question of a problem. Although the digital era looks at designing with interactive technology, the graphic design still revolves around longstanding principles. Striking the right connect with users from the beginning is critical. Excellent skills in color theory and use of color scheme must reflect not only the organization but also user experience. The design should be done with an eye for how elements match the tone and the complete effect, observing the way we shape the users' emotions, from a landing page to a call to action. It is prudent to consider user psychology, particularly while considering complex graphic design.
Overall, the objective with regard to graphic design is displaying information harmoniously – aesthetic and usability must synchronize, discreetly conveying the organization’s ideas. This has to be done through an effective visual presence.
Through our design, we promote the marketable qualities of commercial products and services based on various communication media. We also focus on translating intricate numerical and textual explanations into visual forms that enable people to view patterns in data and relationships among the components of complex ideas. We use typography, photographs, illustrations, and graphic elements to develop messages that secure attention, seek to visualize the message and stay in the users' mind for a longer period.
Design is at the core of everything – from the way we communicate and engage with others both professionally and socially to the style statement we make through fashion and how we navigate our day-t-day lives. Design is critical to solving business problems and enabling fill the gaps in the existing status and the future position.
Our rich and diverse experience covers multiple sectors, while our client base includes corporate to independent startups and multinationals. Working with state-of-the-art design technology, we combine digital and print to deliver outputs that inform influences and creates magic.
Our designing team is involved in planning, designing, developing and creating information using text, symbols, pictures, colors, and layout to accomplish commercial and communication requirements with a specific focus on customizing the message for the intended audience.